Filming Solutions for Your School | Professional Videos

The private school market in Victoria is more crowded and competitive than ever before. With currently over 800 non-governmental states in the state alone, it is becoming harder to stand out. A form of marketing that has been ignored for far too long by the non-governmental schooling sector is that of video marketing and advertising. Here at Visual Production Agency we are the go-to name for independent video production in Victoria.

Using video for your marketing is a simple cost-effective means to show off your entire school. We offer numerous solutions aided by state of the art equipment, from drones to using only full 4k ultra high-definition cameras.

You may be asking yourself why should we use video; the answer is simple really! Our videos can be used in large range of marketing situations from landing pages to social media campaigns. While conducting our market research of Australia’s leading non-governmental institutions we have found professionally developed video on social media is on average 350%(1) more likely to have been viewed compared to the institutions other videos available on social media. A high quality video will be more likely to be shared across social media by all from student to alumni, staff to parents. With an increased reach not only does it enhance school pride, but it will reach prospectus parents and students.

Should you decide not to use the video for social media purposes, but instead for your school website the values are still immense. A website with a video embedded into it is 53 times more likely to appear at the top of a google search (2). Furthermore, people spend on average 2.6x longer on webpages which contain video than without (3). With numbers like this it becomes evident just how valuable video can be for your website, in boosting its search numbers and keeping people on your page.


Finally, video can also be directly used as a way of intriguing new prospectus parents and students, as a way of showing the school without them having to attend an open day. With the latest drone technology we can film your entire school showing off the entire campus. While our 4K cameras will capture your school in crystal clear 4K HD, it will be like you are almost there. The value off video for schools is evident, and huge! There are still numerous other ways in which video can enhance your schooling brand that we can help you with.


Visual Production Agency is the independent industry leader in Melbourne with a long proud history of working with different schools across Victoria. We offer all the latest technology to offer you a video package unique to your school.


To make the most of video, contact us to access a one-time unique package offer until the end of August allowing you to get the highest quality production at a one-time low cut price!


(1) Research was done through comparing professional developed video to other video content of non-government schools and taking an average of views through social media platforms.
(2)https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/

(3)https://wistia.com/learn/marketing/video-time-on-page

7 Basic Video Production Tips To Make Your Videos Look Pro Level

Today we are going to share some of our video production tips to maximise your Video Production and make your video look more professional than ever before, so here are 7 of our best ideas and tips.

1. Always film in higher resolution!

Although it sounds so obvious and simple too often people opt to film in a lower resolution. Be it for a lack of memory space, or because the technology was considered out the budget. The higher the resolution the better the video will look, this is why we film all our films in full 4K Ultra High-Definition, to ensure the video will always look at its best. For your video shoot at a minimum of 720p if you have to, but we recommend on mobile devices or small storage devices to film around 1080p.

2. Be Stable!

Nobody wants to watch a shaky video! If you have the funds buy a tripod, if not try and use an object to place your camera on. If neither option is possible, try keep the camera as close as possible to you, hold the camera near the chest to increase stability. If needs be in the editing phase use a stabilising tool to ensure the video to be straight.

3. Check your audio!

Make certain your audio is working, before you film. Nothing is worse than wrapping up filming to realise the audio is inaudible. Without the proper equipment our tip is to make certain your camera is close to the subject. Another idea would be to add the audio later with a voice-over if there is no need to be in sync. We personally have all the latest audio equipment, for use in and out the studio, on and off site ensuring we never have audio issues.

4. Get the Lighting right!

Lighting is one of the most important yet underrated aspects of filming. You must make certain that your subject is well lit, but at the same time not to bright. To help this you can buy professional gear to help light up a dark room, or scout your location a perfectly lit area good place. You must also be wary of shadows especially when filming outside, and don’t forget that with the sun moving what was earlier a good spot, may be covered in shadows later!

5. Take your time!

Although it sounds obvious too often is the whole production rushed from start to finish, video production can be a long process and rushing any stage will show, from poor editing to rushed filming it will all impacts the final result.

6. Use a script!

If you are trying to sell a corporate message or even for entertainment reasons very few people can successfully deliver an impromptu performance to high standards. Our tip is to write a basic script or cues to help you get going. Remember to keep the script concise and in-line with your message.

7. Don’t be scared to re-film.

If you don’t get it right the first time don’t worry re-takes are perfectly normal, but be certain to have continuation in your film. Don’t suddenly change clothes or style in the middle of filming unless it is part of the filming. Make certain the film looks professional and clean, don’t worry filming isn’t the fastest medium on earth.

We hope some of these tips can help you make the best video possible, video production is not the easiest medium on earth, but the rewards can be enormous. If you want professional quality video in Melbourne without having to bother about all these steps and more contact us at Visual Production Agency by email at: info@visualproduction.com.au or call us at 03 9351 0002.

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