The private school market in Victoria is more crowded and competitive than ever before. With currently over 800 non-governmental states in the state alone, it is becoming harder to stand out. A form of marketing that has been ignored for far too long by the non-governmental schooling sector is that of video marketing and advertising. Here at Visual Production Agency we are the go-to name for independent video production in Victoria.
Using video for your marketing is a simple cost-effective means to show off your entire school. We offer numerous solutions aided by state of the art equipment, from drones to using only full 4k ultra high-definition cameras.
You may be asking yourself why should we use video; the answer is simple really! Our videos can be used in large range of marketing situations from landing pages to social media campaigns. While conducting our market research of Australia’s leading non-governmental institutions we have found professionally developed video on social media is on average 350%(1) more likely to have been viewed compared to the institutions other videos available on social media. A high quality video will be more likely to be shared across social media by all from student to alumni, staff to parents. With an increased reach not only does it enhance school pride, but it will reach prospectus parents and students.
Should you decide not to use the video for social media purposes, but instead for your school website the values are still immense. A website with a video embedded into it is 53 times more likely to appear at the top of a google search (2). Furthermore, people spend on average 2.6x longer on webpages which contain video than without (3). With numbers like this it becomes evident just how valuable video can be for your website, in boosting its search numbers and keeping people on your page.
Finally, video can also be directly used as a way of intriguing new prospectus parents and students, as a way of showing the school without them having to attend an open day. With the latest drone technology we can film your entire school showing off the entire campus. While our 4K cameras will capture your school in crystal clear 4K HD, it will be like you are almost there. The value off video for schools is evident, and huge! There are still numerous other ways in which video can enhance your schooling brand that we can help you with.
Visual Production Agency is the independent industry leader in Melbourne with a long proud history of working with different schools across Victoria. We offer all the latest technology to offer you a video package unique to your school.
To make the most of video, contact us to access a one-time unique package offer until the end of August allowing you to get the highest quality production at a one-time low cut price!
(1) Research was done through comparing professional developed video to other video content of non-government schools and taking an average of views through social media platforms.
(2)https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/
Finally, video can also be directly used as a way of intriguing new prospectus parents and students, as a way of showing the school without them having to attend an open day. With the latest drone technology we can film your entire school showing off the entire campus. While our 4K cameras will capture your school in crystal clear 4K HD, it will be like you are almost there. The value off video for schools is evident, and huge! There are still numerous other ways in which video can enhance your schooling brand that we can help you with.
Visual Production Agency is the independent industry leader in Melbourne with a long proud history of working with different schools across Victoria. We offer all the latest technology to offer you a video package unique to your school.
To make the most of video, contact us to access a one-time unique package offer until the end of August allowing you to get the highest quality production at a one-time low cut price!
(1) Research was done through comparing professional developed video to other video content of non-government schools and taking an average of views through social media platforms.
(2)https://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/
(3)https://wistia.com/learn/marketing/video-time-on-page
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